"The best way to understand is to listen to them"

Ralph Nichols

McGrath Marketing uses only experienced Burke Marketing Institute certified focus group facilitators to moderate your focus groups and perform your interviews.

We are flexible.  Qualitative research can be held in person, via telephone or video conference, at tradeshows, or onsite at your company.  We also partner with top notch national market research facilities to host your research  

We develop the discussion guide to ask the right questions, and then probe extensively to discover the whys of responses.

We take care of all behind the scene details so focus groups are run professionally.

We offer several report options, ranging from top line reports to comprehensive reports.

We not only provide you with a complete analysis of the research results, but also provide you with possible strategies and solutions.

"McGrath Marketing has proved to be both responsive and insightful in helping us bring value to our agents." 

Lynn Wirth
American Republic Insurance Company

Surveys

McGrath Marketing uses only research-focused MBA professionals to handle your quantitative research projects.

We offer mail, telephone, and online surveys, in addition to advanced methodologies of discrete choice and conjoint analysis. 

Our online survey process supports advanced skipping and piping.  You will receive daily updates of responses.

We design and execute research to meet or exceed required statistical significance levels.

"McGrath Marketing created and administered our online annual customer survey and it was the most successful survey we have ever done.  With a response rate of 39%, this experience with McGrath Marketing exceeded our expectations."

Susan Kipp
HUSCO International

We pretest all surveys with a sample of respondents before going live. 
The possibility of operational and comprehension errors is eliminated.

We provide you with a complete analysis of the research results, as well as provide you with effective strategies and solutions.

"McGrath Marketing has consistently guided us to answer our most provocative questions-how do we better server our customers."

Michael Hayes
American Federated

Contact us at inquiry@mcgrathmarketing.com  or 262-797-2561 to discuss your marketing challenge or request a free proposal.